Legend of the Seeker Fans Starting Operation LOTS More
According to the Save The Seeker blog, Legend of the Seeker has no immediate prospects for renewal or revival but that discouraging news has not persuaded the loyal audience of the fantasy TV show to stop asking networks to pick it up for a third season. In fact, efforts to convince SyFy to pick up the show have been so consistent that SyFy’s Craig Engler is begging fans to stop inundating him with Tweets about the movement.
Unless something changes in the magic formula, SyFy has declared (again) it has no intention of picking up the show for its schedule. Producers Sam Raimi and Rob Tapert may still be hopeful like their fans but for now there is no news on the distribution front. ABC Studios has also reportedly pulled out of the distribution process.
Unimpeded by these setbacks, fan site SaveOurSeeker.com has raised new funds for advertising in the hope of finding a new home for the show. Fan groups are organizing Legend of the Seeker rallies, tables and presentations at science fiction conventions (including Dragon*Con 2010 in Atlanta over the Labor Day Weekend), and college campus poster campaigns and viewing parties.
To help get the word out about these and other activities, a new promotional campaign named Operation LOTS More will assist in creating visibility and awareness for the various Legend of the Seeker fan projects. That’s no small undertaking because, frankly, there are a LOT of Seeker fan projects under way.
People are selling t-shirts, wristbands, and other merchandise that promotes the show in creative ways. Weekly letter writing campaigns are still being organized to keep the show on the radars of various networks and distributors. And any news article that mentions Legend of the Seeker is being linked to, discussed, announced, and redistributed across Seeker Web forums to help increase awareness of the show and sustain interest.
Legend of the Seeker was cancelled earlier this year after Tribune Group dropped the show from its schedule and ABC Studios failed to find a replacement market. Viewership dropped from an estimated 2.5 million to about 1.7 million, thus illustrating how week the Tribune Group’s contribution to the show’s popularity really is. Nonetheless, those reduced numbers are not convincing any networks to take a chance on the show — yet. Hence, Operation LOTS More and other initiatives are seeking to build new audience share while the show is in reruns.