Who’s behind the Voice-over?
You hear the word voice-over banded about a lot, but it helps to understand what people mean by the term voice-over. Essentially, a voiceover is the voice of an unseen speaker. Voiceovers may be talking on the radio or on a tv documentary. They are typically used in advertisements on a variety of audio or audiovisual media, such as radio, TV or the web.
Voiceovers are a recording performed by a voice talent that gives life to characters, tells a story, guides you on a tour, or directs your telephone calls. Usually, professional voice talents are enthusiastic, funny, charming, are flexible, and interact well with other people. They have the ability to take direction or criticism from others and can interpret copy to sell a product, concept, or a message.
If you are trying to market a project and decide that the way forward is to engage the services of pucka voice talent, then you will obviously be looking for someone with skill and experience. You could go bargain-priced and ask a “friend” to do it, but it will cost you in lost sales compared to a professional voice over artist who will be a real supercharge to your marketing campaign. Identify and search for the key traits that distinguish top drawer voice-over artists from the drab and mediocre. To look for a decent voice-over artist, recognise what they are, what they term themselves and what they do. Then hang out in the places that they are usually found and find the person for your task. A voice talent is a voice-over professional who represents a playscript to meet a specific commercial message, leisure, or educational goal. Voice talents provide the voices that you hear during a commercial message on TV, imaging on the radio, narrators for picture show, voices for movie trailers, telephone systems, educational resources, and a wide assortment of web and kiosk applications. Another name for a voice talent is a voice actor. A voice actor (or voice artist) is a person who provides voices for computer and video games, puppet shows, amusement rides, audio dramatic events, dubbed foreign language films, and animation works (including cartoons, animated feature films, animated shorts), and radio and tv commercial messages.